Inflection Point: “When You Win but Have Not Yet Won”

We are delighted to share that Anthony Murphy, founder of Prime Advocates, has been shortlisted by the Financial Times Innovative Lawyers Europe Awards 2025 for Innovative Practitioner of the Year.

This moment is an inflection point — a chance to reflect on the journey so far while knowing the greater work of reshaping finance, law, and impact is still ahead.

For over 13 years, Anthony and Prime Advocates have pioneered innovations that have transformed the landscape of social finance, ESG advisory, and pro bono legal practice:

  • A unique not-for-profit ESG advisory and assurance model, reinvesting profits to grow the impact marketplace and support social entrepreneurship.

  • Global pro bono enablement platforms — including SocialFinanceHotdesk.com and WomenofImpact.live — that make pro bono more efficient, scalable, and transformative for the legal and professional services community.

  • A holistic ESG and impact assurance methodology that goes beyond compliance, reducing greenwashing and enabling corporates and asset managers to align more deeply with the UN SDGs and their true impacts.

These innovations have simplified access to impact finance, optimised ESG measurement, and enabled the legal sector to contribute to global challenges in meaningful, verifiable ways.

We also extend our congratulations to the nine other shortlisted practitioners recognised by the FT Innovative Lawyers Europe Awards for their groundbreaking contributions in AI, legal strategy, and impact-driven practice. In particular, we celebrate:

  • Tim Johnson (Browne Jacobson)

  • Valentina Bonomo (L&B Partners)

  • Jenine Hulsmann (Weil)

  • Eve Mulconry (Arthur Cox)

Together, these leaders embody the future of legal innovation, from harnessing artificial intelligence to advancing social finance.

Anthony’s shortlisting is not an end point but a recognition that the work is making a difference — and that the path forward, in collaboration with peers, clients, and partners, is where the greatest impact lies.