Our Approach

Prime Advocates is a not-for-profit law firm and social finance consultancy providing legal, business and ESG/ impact advisory support to a range of clients including disruptive tech VCs, hedge funds, impact investors, social enterprises and responsible businesses.

As a social impact market maker, we support clients who are seeking to positively influence any or all of the seventeen UN Sustainable Development Goals including: gender equality, quality education, no poverty, climate action, affordable and clean energy.

We create a continuous cycle of positive social change. Revenue generated from our fee-paying clients subsidies the pro-bono/low-bono support we provide to innovative social enterprise start-ups who would otherwise not be supported. Alongside the provision of legal, business and strategic impact consultancy, we accelerate the development of social finance through best practice and knowledge sharing. This work is undertaken through the impact projects of our charitable arm, the Prime Advocates Foundation. All our profits are returned to this Foundation to further our purpose.

Who we help


We help Corporates establish their social or environmental value and articulate this value to the market place.

We help Finance First Funds or VCs engage in growth investing, impact investment and responsible investment through product structuring, ESG market expertise/ metrics and financial legal acumen.

We help Social Enterprises accelerate and scale by providing them with strategic, commercial and legal support enabling them to become investment ready.

We help Foundations engage in impact investment through the provision of market knowledge, legal and commercial advisory services.

Our Offering

Expert Advice

From start-ups to corporates our staff have a diverse range of business and legal acumen that allows us to deliver the most effective solutions for your business.

Holistic Service

Our unique blend of impact, legal and business expertise allows us to provide end-to-end support for our clients. From market analysis to legal transaction management and impact reporting we deliver comprehensive solutions- not piecemeal services.

Commercial Pragmatism

We understand that all our clients have different needs and that often times the best solution isn’t the most obvious. We work hard to understand each client’s unique challenges to ensure that the solution we suggest is the simplest and most effective option.

Partnership Perspective

Our clients aren’t just our customers. We are dedicated to our partnership approach to working with our clients, choosing to work with a smaller number of clients to ensure we develop deep client relationships and understanding. 


Our Awards


Our Model + Mission