About Us

Prime Advocates is a not-for-profit law firm and social finance consultancy providing legal, strategy and financial advisory support to a range of clients including impact investors, social enterprises and responsible businesses. As a social impact market maker, we support clients who are seeking to positively influence any or all of the seventeen UN Sustainable Development Goals including gender equality, quality education, no poverty, climate action, affordable and clean energy. 

More specifically:

  • We help foundations engage in impact investment through the provision of market knowledge and, legal and commercial advisory services.
  • We help social enterprises accelerate and scale by providing them with strategic, commercial and legal support enabling them to become investment ready.
  • We help finance first funds engage in impact investment and sustainability finance through structuring, market expertise and legal acumen.
  • We help corporates establish their social value and articulate this value to the market place.
Prime Advocates’ unique not-for-profit business model creates a continuous cycle of positive social change. Revenue generated from our fee-paying clients subsidies the pro-bono/low-bono support we provide to innovative social enterprise start-ups who would otherwise not be supported. Alongside the provision of legal, financial and strategic consultancy, we accelerate the development of social finance through best practice and knowledge sharing. This work is undertaken through the impact projects of our charitable arm, the Prime Advocates Foundation. All our profits are returned to this Foundation to further our purpose.


There is one clear purpose that drives our daily activities and steers us into the future: To pave the way for positive social change.  All parts of the business exist to support this purpose. While the appetite for Social Finance as a tool for social change is growing, there are still many barriers to growth in the sector – not least of which are the complex legal structures and lack of industry standardisation. Using our market leading expertise and genuine passion for the sector, we defuse the barriers to this all- important growth, paving the way for positive social change. We believe in a world where financing positive change is a top priority for all – not a nice-to–have, or a box to tick. A world where sustainable business is the norm not the exception.


Prime Advocates only takes on a few clients each year to maximise the amount of continuing support that we can give to each client. We build strong client relationships and immerse ourselves in their business so as to deliver precision, tailored and impactful support.  We apply cutting-edge commercial investment banking and strategy methodology to the social enterprise/impact/finance/and philanthropic arena, improving efficiency and performance.


Prime Advocates, through its collective, has a wealth of experience derived from years working and managing at leading financial and advisory firms. Prime Advocates Limited is authorised by the UK Solicitors Regulation Authority to undertake authorised legal services as a legal practice (this authorisation relates only to authorised legal services and does not pertain to non-legal consultancy services.